Guinness created the Guinness QR cup and distibuted them to bars. Scan the code with your smart phone and it tweets about pint, updates your facebook status, checks you in via 4square, downloads coupons and promotions, invites your friends to join you and even launches exclusive Guinness content. Each interaction with Guiness QR cup got people…
By Rory Harrington, www.foodproductiondaily.com The use of quick response codes (QR) on food packaging is exploding both as a marketing and information tool, with the food industry just scratching the surface in exploiting the potential of the technology, said SIG Combibloc. The carton packaging and filling machine specialist noted an increasing take up of the two-dimensional…
A new creative idea popped up in the QR code market. A German biscuit manufacturer offers a package that can be used to create your own QR Cookies! This allows everyone to add their own personal message to a biscuit. The QR code can contain any link you want! It can link to your own…
