How far would you go to get much needed sponsorship? For sportspeople at the lower end of the financial spectrum, QR codes have opened up new possibilities which can lead to much-needed funding. For members of Conference South football team Bromley FC this meant having to get codes shaved on the back of their heads ahead of a FA Cup first round clash with Leyton Orient.
The tie-up with Betfair saw Wayne Rooney’s hairstylist Daniel Johnson go into intricate detail, marking out a specific design on each player’s head. “The lads were shocked when I asked them to take part,” said Bromley FC manager Mark Goldberg. “They know what this could mean for the club and they’re looking forward to showing them off in our biggest game of the season.”
Despite the level of commitment on show, the deal failed to get as much exposure as a pair volleyball players who agreed to include QR codes on their bikinis at the London Olympics.