Guinness created the Guinness QR cup and distibuted them to bars. Scan the code with your smart phone and it tweets about pint, updates your facebook status, checks you in via 4square, downloads coupons and promotions, invites your friends to join you and even launches [...]
QR Code Floor Tiles including Label Software
Floor tiles with a QR code are used in public areas in order to inform the public about (historical) objects, locations, events etc. The floor tiles are suitable for indoor and outdoor locations and available in different sizes (standard 30*30 or 50*50 cm). Logo and text prints can be print in full color in combination with a QR code. The label software is used [...]
North America’s first “virtual store” opens in Toronto
North America’s first “virtual” store has popped up near Union Station, giving commuters the opportunity to stock up on essentials like Tide using their cellphones. Well.ca, a Canadian online health and beauty retailer, opened the store on the lower level of Brookfield Place, at the corner of Front and Bay. The store contains no products [...]
QR codes on products link to instructions for safe use
Altrex Mobile Safety® provides QR codes on products; these codes link to instructions for use, manual and videos for safe use. Using a Smartphone, the QR code gives immediate digital access to the video and/or instructions for use and assembly instructions of the products. As increasing numbers of users have Smartphones, this innovation means a [...]
Naver App Square QR Code Store
Urbantainer, a South Korean based architecture and design firm combined a stock metal container with sheets of raw corrugated cardboard resulting in a unique branded kiosk called the Naver App Square. Meant to look like a giant opened up cardboard parcel, the exterior is wrapped with packaging and shipping graphics including a QR code label [...]
Why verify your 2D Codes?
Barcode Verification is a complex and highly technical field. There are numerous ISO (and other) standards governing barcode print quality, symbologies and structures. There are also many different industry standards such as GS1 and regional requirements such as French CIP. The complex nature of the subject and the many different bodies involved can be very [...]
QR Code Haircut Sponsorships
How far would you go to get much needed sponsorship? For sportspeople at the lower end of the financial spectrum, QR codes have opened up new possibilities which can lead to much-needed funding. For members of Conference South football team Bromley FC this meant having to get codes shaved on the back of their heads [...]
New WWF guerrilla campaign puts QR codes on Amsterdam’s canals
‘The Big Melt’ sees QR codes transferred onto ice in worldwide first Creative agency iris launched an innovative guerrilla campaign for leading independent conservation body the World Wildlife Fund (WWF) last week, which saw it transfer QR codes onto Amsterdam’s frozen canals. In a [...]
Packaging sector notes explosion in interactive QR code take up
By Rory Harrington, www.foodproductiondaily.com The use of quick response codes (QR) on food packaging is exploding both as a marketing and information tool, with the food industry just scratching the surface in exploiting the potential of the technology, said SIG Combibloc. The carton packaging and filling machine specialist noted an increasing take up of the two-dimensional [...]
Designer QR Code Zophia Fashion
QrArts has teamed up with Zophia online to create a designer QR code that will be featured on the spring line of tags of the fashion label. User will be able to scan clothes and hear about the inspirations for the line, and see the other items in the collection. The red zipper is not [...]







